There was a particular woman standing there on that Monday night, on the cusp of E3, beaming at everyone at the door to the Loading Bar, London’s videogame-themed drinking hole. This is Britain’s Tracy King, grinning at me, ushering me through the small crowd gathered outside, bringing me into the hustle inside. Tracy’s the BAFTA-longlisted co-producer of Tim Minchin’s Storm movie. She produces animations, develops games, writes, and today she’s co-managing the very first EToo London, London’s alternative E3 held from the 11th to the 13th of June. Set up to highlight independent games developers’ work, providing a refreshing alternative to the tech fetishistic E3, EToo was organised in a total of ten days Tracy told me, but “you can do anything with enough experts and goodwill.” And the place was flooded with them: from Rufus Hound to One Life Left, the whole four days were exhaustingly exciting, and filled with interesting new ideas for interactive experiences.